Israel catThe cat pictures are the newest permutations of a social media campaign started over the weekend by two Israeli graphics designers that is called “We Love Iranians,” aimed at raising public awareness against the steady march to war the Likud government has been taking Israel on towards Iran.

The meme has “gone viral” in Israel, and while it’s spawned a number of sensible parodies (such as noting that the same tone was on display for Iraqis to hear — if they could hear over the ack-ack — by George W. Bush in 2003) and is inevitably going to lead to a “slacktivism” discussion, at least it’s demonstrating that public opinion against war with Iran in Israel is growing. Israel is ostensibly a democracy, so the best-case outcome is that all those national security specialists and “cultural icons” who have been keeping quiet realize there is a base of domestic support for them to tell Bibi to can the Holocaust references

More comforting, though, has been news that 1) Mossad once again concludes with the U.S. intelligence services that Iran has neither the capability nor political will to pursue nuclear weaponization now, 2) some Iranian leaders are saying they’re willing to make concessions at the new P5+1 roundtable, and 3) Netanyahu has failed to convince his kitchen cabinet that he knows what he is talking about on Iran, and considering some of the people in that “Octet,” that is saying something — not least because one of the skeptics is in fact the Intelligence and Atomic Energy Minister, a post Netanyahu’s Likud party established in 2009 to have a kind of go-to-guy looking over Shin Bet and Mossad, a la Dick Cheney.

Still, no one is out of the woods yet, Mossad assessment and grinning Israeli couples’ pinterest tags aside. Netanyahu has deliberately set the bar for Iranian concessions so high it’s difficult to believe progress can be made in talks — i.e., asking the Iranians to do things no other NPT signatory is expected to do when Israel itself isn’t even an NPT signatory — and the U.S. has made it pretty clear it will take military action if it feels “compelled” to do so in the region by either an Israeli or Iranian “action.”

Cross-posted from the Arabist.

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