Ever since its “I’d like to teach the world to sing” commercials from the 1970s, Coca-Cola has billed itself as the world’s beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and “Coca-Cola” the world’s second- most recognized word after “hello.” However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world’s citizens are finding the taste of Coke more bitter than sweet.
IPS projects Global Economy and Inequality and the Common Good, along with Teaching for Change bookstore will host Journalist Michael Blanding for a discussion and signing of his new book, The Coke Machine and probe the shocking accusations about the company’s global impact, including:
A disturbing portrait drawn from an award-winning journalist’s daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed.
COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company.
Please RSVP for this event by emailing netfa@ips-dc.org